The BEST episodes of Gruen
Every episode of Gruen ever, ranked from best to worst by thousands of votes from fans of the show. The best episodes of Gruen!
Gruen is about advertising, how it works, and how it works on us. It decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts. It's the show that tracks advertising almost as closely as advertising tracks you!
#2 - Competitive Advertising
Season 7 - Episode 8 - Aired 10/28/2015
The Gruen team talk about when sledging meets marketing - ads that go negative & what to do when your brand is in the news for the wrong reasons. Toyota, ISIS & a Pitch to convince multi-national companies to pay tax.
Watch Now:Amazon
#8 - Crown Casino
Season 5 - Episode 1 - Aired 8/22/2012
Why don’t the new ads for Crown want to mention the C word? How come James Packer’s everywhere in the media these days? Did Pussy Riot’s message get lost in the media coverage? And can two agencies come up with an ad campaign to convince Australians that Gina Rinehart would be the right person to run Fairfax Media.
#10 - Deodorant
Season 3 - Episode 4 - Aired 7/7/2010
Endorse Me: Kevin Rudd How do you Sell? A journey into advertising's armpit, the claims and solutions agencies use for the problems you just realised you had. Debating Deodorant advertising. The Pitch: Oil spills Ad of the week: Analysing the award winning Old Spice ad.
#11 - The World Cup
Season 3 - Episode 2 - Aired 6/23/2010
How do you Sell? Adidas vs Nike, talking about the techniques and tactics agencies have used to sell their products in and around the World Cup. Time Tunnel:From 1981 hello sexy Nix. The Pitch: Visit Asbestos Ad Crunch: An indepth discussion of Daniel Cox's ad to help make people wear seatbelts, how does this film work and what makes it so affective.
#12 - Cleaning Products
Season 3 - Episode 1 - Aired 6/16/2010
How do you Sell? Exploring the techniques and tactics agencies use to sell their Cleaning Products. The Pitch: Save the Blobfish Ad of the week: An indepth discussion of how the Government and Mining Industry have tried to sway public oppinion through their advertising.
#13 - Cannes
Season 1 - Episode 10 - Aired 7/30/2008
This week's panel consists of Todd, Russel, Bridget Taylor and Dan Gregory. The segments talk about Zoot Reviews, the Whopper Freakout, Schweppes "Burst" and the Cadbury's Gorilla How Do You Sell... Skin Care. The Pitch: Anti-Tourism Campaign. Ad of the Week: Football Superstar
Watch Now:Amazon#14 - Undies
Season 1 - Episode 2 - Aired 6/4/2008
Wil Anderson hosts The Gruen Transfer with regular panelists Russel Howcroft and Todd Sampson, and guest panelists Jane Caro and Darryl Parsons. Segments include a competition between two advertising agencies to make an ad for a holiday in Baghdad. Ads critiqued this week: Agent Provocateur - Proof Holeproof - Nothing Bonds - Mash Antz Pantz - Sic 'Em Rex Underdaks - Airport Emporio by Armani - David Beckham Calvin Klein - Mark Wahlberg Ecko Unltd - Still Free Pakistan International Airways - Twin Towers
Watch Now:Amazon
#15 - Banking Royal Commission & KFC
Season 11 - Episode 2 - Aired 10/2/2019
This week on Gruen, the advertising aftermath of the royal commission: how the big, small and online financial institutions are banking on an image change. Plus KFC's very quiet re-rebrand and the Pitch tackles over 65s.
#16 - Fitness & Racism
Season 12 - Episode 9 - Aired 12/9/2020
The sweaty world of fitness, gymfluencers, and a Hemsworth. Plus Allens Lollies, the Cheese-That-Shall-Be-Renamed, and how brands responded to Black Lives Matter. Wil, Todd, and Russel are joined by Camey O'Keefe and Priya Patel.
#17 - Department Stores & Big Vitamin
Season 11 - Episode 3 - Aired 10/9/2019
This week on Gruen: the Spring Racing advertising offensive, the department store death rattle, Big Vitamin. Plus a Pitch to convince Christians to become atheists and atheists to believe in God.
#18 - Influencers & Mental Health
Season 11 - Episode 4 - Aired 10/16/2019
Overly melodramatic ads, the volatile influencer economy and brands wading into mental health. Plus, it's retail vs online shopping on The Pitch. Joining Wil, Todd and Russel are Christina Aventi and Rebecca Bezzina.
#19 - Milk & INEOS
Season 11 - Episode 5 - Aired 10/23/2019
Wil and the team look at milkvertising: how dairy and alternative milks are vying to fill our cups. Plus books as brands, the marketing marathon that was the INEOS 1:59 Challenge and It's Fix it or Bin it on The Pitch.
#20 - State Tourism & Spring Racing
Season 11 - Episode 6 - Aired 10/30/2019
Brandspiration, domestic tourism and how your state sells itself, the PR crisis engulfing spring racing season, and a pitch for and against Halloween. Wil is joined by Todd, Russel, Karen Ferry and Carolyn Miller.
#21 - Greenwashing & #philausophy
Season 11 - Episode 7 - Aired 11/6/2019
It's easy being green, according to brands. What campaigns are making a difference and what's just greenwashing? Plus, the fallout from #philausophy, wage theft and the Pitch takes on gambling. Wil is joined by Todd, Russel, Nitsa Lotus and Emily Taylor.
#22 - Food Delivery & The Heart Foundation
Season 11 - Episode 8 - Aired 11/13/2019
How pizza + robots = $, a taxi campaign that puts the rank in taxi rank, the selling of Australia's worst serial killer & privacy vs oversharing on The Pitch. Wil is joined by Todd, Russel, Christina Aventi and Dee Madigan.
#23 - Streaming Wars & Australia Post
Season 11 - Episode 9 - Aired 11/20/2019
It's a whole new world as Disney takes on Netflix in the streaming wars. A Pitch to double or halve the population. And Australia Post delivers Christmas cheer. Joining Wil are Todd, Russel, Claire Salvetti and Kirsty Muddle.
#24 - Alcohol Marketing & AfterPay
Season 11 - Episode 10 - Aired 11/27/2019
On the Gruen final: getting into the Christmas spirits - how alcohol marketing is adapting to Aussies drinking less. AfterPay and gratification now, pay later. And on The Pitch, everything is fine vs everything is f***ed.
#25 - Soap & Bushfires
Season 12 - Episode 2 - Aired 10/21/2020
How a pandemic fell into soap's hands, brands giving thanks and can a bushfire campaign go too far? Plus the Pitch saves journalism, unless that's fake news. Joining Wil, Todd and Russel is Christina Aventi and Emily Taylor.