A Riverdale spinoff, following the lives and loves of four iconic Archie Comics characters — the fashion icon Katy Keene, the prodigal singer Josie McCoy, the performer Jorge Lopez (and his drag queen alter-ego Ginger), and the "it girl" Pepper Smith — as they chase their twenty-something dreams in New York City. This musical dramedy chronicles the origins and struggles of four aspiring artists trying to make it on Broadway, on the runway and in the recording studio.
With Katy trying to get into fashion school, she knows she needs a recommendation letter, so she turns to Gloria who puts her to the test in making her the ultimate dress in exchange, putting the pressure on Katy. Forced to stay inside because of the polar vortex, tensions grow high when Josie and Pepper get into a fight and Jorge breaks Katy’s number one rule. Meanwhile, Josie is torn about the deal Alexander’s dad made her, especially after what Alexander shows her.
With the Pepper Plant opening, Pepper is excited to finally show it to off to Katy, Josie and Jorge. Thinking Pepper is in trouble, Josie tells Katy and Jorge what is going and on and they are starting to see that things aren't adding up quite right. Katy finds some unsettling information about Guy's past and must decide how to handle the situation. Meanwhile, Jorge takes on a few extra jobs to help with his parents' financial predicament.
Katy struggles with find her place with her new position and loses her confidence and turns to Gloria who gives her good advice. Alex wants to put together The Pussycats again, but what his dad envisions and what Josie envisions for the group are two different things leaving Alex to make a tough choice. Jorge is happy that he is able to bring his current boyfriend and a budding friendship with an ex together, but things become a little messy. Meanwhile, Pepper is in an online feud that could ruin everything for her, and she is stunned when she learns who it is.
With the pressure of the Meta Gala, Katy is being pulled between her new roles. Pushing through everything, Katy takes a designing risk for the Meta Gala that she hopes pays off and top everything off, Katy hears back from Parsons. Pepper goes head to head with her foe by making a splash at the Meta Gala to help promote Josie and the Pussycats and The Pepper Plant, but all might end badly when her foe gets to Alex. Jorge decides to figure himself out, but her learns some surprising information about his parents. Meanwhile, KO asks for Katy’s help and KO finds himself sticking up for Katy, which could put her job in jeopardy.
With Katy trying to move on from KO, she once again throws herself into her work, which turns out to be a sticky situation with her clients. Pepper is confronted about what she is up to but is surprised about the proposal she receives instead. Jorge learns he might be losing his coveted performance spot at Molly’s Crisis to the winner of a drag queen pageant, so Jorge decides to enter Ginger and is surprised by his mother’s reaction. Meanwhile, Josie is nervous about her mother coming to town to hear her EP release and of course meeting Alexander.
With everyone reeling from what happened to Jorge, Jorge must now explain to his dad about Ginger. Katy is vying for an important apprenticeship, but in order to earn it she is given an impossible task that involves dealing with Xandra. The group all wants to celebrate Pepper’s birthday like in years past, but this year she does something a little different, but her plan gets hijacked by Ms. Freesia. Meanwhile, Josie is eager to get her music out into the world, so she shoots a music video behind Alexander’s back.
With everything a little off between Katy and KO, Katy tries to make everything perfect for Valentine’s Day, so she can avoid what she is truly feeling including lying to him about Gloria making her work. KO tries to do something nice for the roommates, but only seems to make things worse. Josie and Alexander have been growing closer, but after she meets another aspiring songwriter, Josie realizes it’s time to change up their dynamic. Jorge has been in a secret romantic relationship, but after he doesn’t show for his performance at Molly’s Crisis, Jorge realizes what he needs to do. Meanwhile, Pepper turns to an old friend, Ms. Freesia, to help her get some quick cash but isn’t proud of how she is doing it.
When an allegation against Gloria is made, Katy tries to get to the bottom of it, but instead might have discovered something about her mother. Josie and the new Pussycats have a falling out leaving Josie’s close friend, Kevin Keller, to remind that she doesn’t need to be that person anymore. Jorge offers Bernardo an interesting relationship proposition in order not to lose him, but it does not go as he hoped. Meanwhile, Pepper’s past is starting to catch up with her and it could jeopardize more than just the Pepper Plant.
Katy decides to put all her energy into work to avoid her personal life, but she finds herself in hot water again at work. Determined to fix things, she enlists Pepper’s help to track down the designer that is key to saving her job. Meanwhile, Jorge questions his new relationship and Josie stands up to Alexander and Xandra, which gives her the upper hand.
Katy is starting to see things a little more clearly and needs Gloria's help to make her plan work and it leads her to unexpected opportunities. Eager to make things right, Pepper finds a way to make it right with Jorge and Josie, but she must also try to let go of people in her past. Jorge holds a rally to stop the sale of his parents building, but he has no idea who he is going up against. Meanwhile, Josie is worried about Alexander and turns to someone unexpected for help.
Gloria is putting pressure on Katy to design a wedding dress that would be career changing for her. Jorge wants to keep pushing his career forward, so he decides to put on a show. Josie is frustrated that nothing has come from her EP party. Meanwhile, Pepper turns to Alexander and Xandra for an investment opportunity.