You can never know who you will fall in love with, just as you can not choose which lands you will be born on. Asi is a story about the bourgeoisie that changed hands, a story of the land and love. The story takes place with a family who struggle to survive in the lands that they cultivate, gave life in, and have owned for three generations. Asiye, a girl who with these merits, power and obstinacy, like river gives life to the lands she lives on and took the name Asi [rebellious]. Demir; a young man who returns to his homeland after years. Rich, attractive and proud. Demir and his family have a big secret buried in these lands. This secret will cause duels over the lands, battles of power and two families lives' to be ruined. This secret will ultimately make the strong feelings of Asi and Demir, who try to restrain their love, impossible.
Asi and Demir finally confess their love for each other.
Demir returns from Paris and proposes marriage to Asi and is accepted. The new district attorney Namik arrives in town to deal with the murder case of Cemal Ağa.
In order to be able to repay his debts, Demir makes İhsan an interesting offer. In the meantime, Kerim and Defne's attraction to each other continually grows.
Defne's parents are as much against their marriage as Kerim's family. The newlyweds have no other choice but to temporarily stay at Cemal Ağa's house.
Asi immediately wants to return to Demir after hearing that he has cancer. She is able to give him courage and hope by declaring her love for him. Moreover, she can also convince Demir that they have to finally tell Asya that he is her father. Asya is overjoyed about the news that Demir is her father. Kerim and Defne marry a second time and decide to move to Istanbul where Defne wants to open a restaurant with specialties from Antakya.
Before Süheyla's husband dies, he tells her that her son, contrary to her belief, did not die in childbirth but is still alive. To find out more, Süheyla decides to stay in Antakya.
Demir is able to locate his long-lost father Haydar in Syria. On Melek and Ali's wedding, Demir happily brings his newly found father along.
Asi and Demir's wedding day nears. While they want to keep the wedding small, Neriman overrules them and proposes a grand celebration in memory of her father's wishes. Demir learns that Ghaleb has found Zeynep's whereabouts in Istanbul. In an attempt to save her life, Kerim and Demir go to Istanbul. Ali manages to falsify evidence in order to point towards Demir as the murderer of Cemal Ağa.
Ali openly tells Asi that he only proposed marriage to Melek so that he could be near her. Asi is shocked and angered. She doesn't know whether to tell Demir who is vigorously against a match between his sister and Ali.
Demir learns that his father might still be alive. The Kozcuoğlus gain a new family member as Gonca (Asi's sister) gives a birth to a daughter.
Demir accepts Ali's business proposition only on the term that Ali keeps his distance from Melek. Ali accepts Demir's terms with no intention of keeping them and proposes marriage to Melek. Defne and Kerim divorce because she believes that he is cheating on her.
In an attempt to save Asi, Ali puts her in even more danger. Asi tries to tell him off and thereby accidentally hurts him who is then immediately taken to hospital.
For Asi's sake, Demir proposes looking for a new area to build the manufactory, and initially succeeds in convİncing his new business partner Zafer until Ali once again interferes. He is still grimly trying to damage Demir and even gives Zafer a hint that the way to apply pressure on Demir is through his wife. When Demir declines to work with Zafer and Ali, Zafer orders to kidnap Asi and thereby force an involvement. Demir fears losing Asi whose life is in danger. In order to find her, he is even prepared to work with the mafia.
Asi starts planning and working for her organic farm. Unfortunately, Demir's planned new manufactory seems to pose a threat to her plans.
Asi and Demir reconcile while Defne decides to divorce Kerim. Süheyla and Namik's constant meetings entail rumors of a love affair in town.
Asi decides to cultivate an organic farm. Asi and Demir can gradually overcome their quarrels. Demir who hears of Melek and Ali's liaison, forbids them ever to meet again.
Asi disapprovingly observes that Ali gets closer to Melek in order to be near her. The devastated Defne sees Kerim with another woman.
Asi tenderly cares for Demir after his fall from a horse. The accident seems to do their marriage good while things between Kerim and Defne get worse.
Demir's innocence can be proved and he is released from prison. When Asi learns that he wants a divorce she is disappointed and saddened.
Asi suggests that Demir should think about the possibility of pledging guilty in order to reduce the sentence. Demir insists on his innocence and is disappointed by the lack of confidence and no longer wants to see his wife.
On Asi and Demir's wedding day, Demir is arrested. The murder weapon that Ali put into Demir's house is found there. Ali is more than happy about Demir's arrest.
In the final episode of Asi, Asya's wishes one by one come true. Thanks to his daughter, Demir can overcome his illness. Demir accepts Asi's marriage proposal and they marry once again in a private ceremony on the beach. Aslan and İnci also marry and have a grand celebration in the garden of the Kozcuoğlu plantation. The pregnant Defne and her husband Kerim move to Istanbul. Demir, who has promised to build a tree house for his daughter, can now keep his promise and starts working on the tree house. Asya is delighted to see her father and mother happily together and she is able to help them forget past pains.
Haydar's unkind behavior towards Asi is based on his prejudices against her family. Kerim gets jealous at Zafer's advances towards Defne.
Despite being newly married to Melek, Ali still tries to get closer to Asi. Consequently, Asi gives Ali an ultimatum to leave her house as soon as possible. Melek witnesses this scene and draws false conclusions. Namik declares his love for Süheyla and proposes marriage.
In a farewell letter, Melek explains that she is convinced that Ali and Asi have an affair, and consequently drowns herself. Devastated, Demir leaves Asi and everything behind without even wanting to listen to the wrongly accused Asi. She is not even able to tell him that she is pregnant. Eventually, Asi gives birth to a daughter.
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