The BEST episodes written by Sophie Braham
#1 - Pet Food
Gruen - Season 7 - Episode 1
How do you sell a product like pet food, when humans never eat it? The Pitch returns and we look for the Best Local Ad of All Time. Wil Anderson, Russel Howcroft, and Todd Sampson are joined by Dee Madigan, Lauren Fried.
#2 - Uber
Gruen - Season 7 - Episode 2
This week the panel looks at the rise of one brand, & the fall of another; controversial car-sharing app Uber; & cheating website Ashley Madison. Can an ad agency convince us we need a home grown royal family?
#3 - Aldi
Gruen - Season 7 - Episode 3
Brands love to be loved, but the far stranger phenomenon is when people really love brands. Enter Aldi. How does an airline advertise? Can two agencies convince us that the great Australian dream is NOT owning a home?
#4 - Anti-Advertising & Domestic Violence
Gruen - Season 7 - Episode 6
The team deconstructs the latest advertising trend: anti-advertising. And they take a look at the communication around the issue of domestic and family violence including a recent ad targeted at teens.