The BEST episodes of Gruen season 9

Every episode of Gruen season 9, ranked from best to worst by thousands of votes from fans of the show. The best episodes of Gruen season 9!

Gruen is about advertising, how it works, and how it works on us. It decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts. It's the show that tracks advertising almost as closely as advertising tracks you!

Last Updated: 4/18/2025Network: ABC (AU)Status: Continuing
NBN & Hipsters
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#1 - NBN & Hipsters

Season 9 - Episode 1 - Aired 9/13/2017

Gruen returns to ask: How do you sell the NBN, why big companies are bashing hipsters and the weird advertising trend of rapid aging. A Pitch to convince North Korea to aim somewhere else and Ads You Couldn't Make in 2017.

Watch Now:Amazon
Online Dating & Apple Watch
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#2 - Online Dating & Apple Watch

Season 9 - Episode 2 - Aired 9/20/2017

The 100th episode of the show that unpicks the dark arts of advertising, branding & spin. How to sell online dating when the product is you. A new Apple Watch campaign which is a matter of life & death. The Pitch smashes brand avocado & a look at who we were & how far we've come in Ads You Couldn't Make in 2017.

Watch Now:Amazon
Same-Sex Postal Vote & Racism
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#3 - Same-Sex Postal Vote & Racism

Season 9 - Episode 3 - Aired 9/27/2017

How brands are hijacking the same-sex postal vote. Ads that attempt to fix racism using comedy. Plus a Pitch for a one house policy, the science of marketing and more ads you couldn't make in 2017.

Watch Now:Amazon
ATM Fees & Shopkins
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#4 - ATM Fees & Shopkins

Season 9 - Episode 4 - Aired 10/4/2017

How banks are slashing ATM fees while still cashing in; Aussie toy Shopkins and the business of selling shopping to kids; what's going on in betting ads and a pitch to push for politicians to be born overseas.

Watch Now:Amazon
Eggs & BHP
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#5 - Eggs & BHP

Season 9 - Episode 5 - Aired 10/11/2017

This week: something we consume 15.9 million of a day & barely advertise: eggs; why BHP is banging on about superannuation & a Pitch to convince men to go to the doctor. Plus a mind-boggling ad that couldn't get made in 2017.

Watch Now:Amazon
Amazon & McHappy Day
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#6 - Amazon & McHappy Day

Season 9 - Episode 6 - Aired 10/18/2017

Amazon is coming, so what are Aussie retailers doing to defend themselves? A Pitch to rehabilitate the image of the creepy clown. Plus we look at McHappy Day - when charity and brands collide.

Watch Now:Amazon
Equal Pay & Hillsong Church
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#7 - Equal Pay & Hillsong Church

Season 9 - Episode 7 - Aired 10/25/2017

How advertising is tackling equal pay. One of Australia's biggest brands: the Hillsong church. A Pitch to make us turn off the news and why limited edition products are swamping supermarket shelves.

Watch Now:Amazon
Wine & Piracy
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#8 - Wine & Piracy

Season 9 - Episode 8 - Aired 11/1/2017

Uncorking the marketing successes and failures of the six billion dollar Australian wine industry. A Pitch to convince parents not to have kids. A new push against piracy. Plus more ads from the vault labelled 'never again'.

Watch Now:Amazon
A.I. & Streets
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#9 - A.I. & Streets

Season 9 - Episode 9 - Aired 11/8/2017

The AI assistant arms race - how Amazon, Google & Apple are trying to move in to your home; Streets ice cream & consumer boycotts; a Pitch to make uni free plus another commercial from the museum of advertising shame

Watch Now:Amazon
Taylor Swift & Headaches
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#10 - Taylor Swift & Headaches

Season 9 - Episode 10 - Aired 11/15/2017

On the series final of Gruen we look at Taylor Swift's launch of her PR-tinged new album Reputation & how she's changing the music industry in 2017; we rebrand the humble headache; plus a Pitch for a jingle to unite us all.

Watch Now:Amazon