With all of the Valley seemingly pitted against Bottom Dollar, Doug flounders, while Joyce takes a stand. A men’s rights protest threatens the future of Minx.
After a fateful meeting with low-rent publisher Doug Renetti, self-proclaimed feminist Joyce Prigger finally gets a shot at creating the magazine of her dreams – with one enormous catch.
Doug courts his usual advertisers, while Joyce looks for more conventional companies to do business with. Bambi looks to channel her newfound feminism into a new role.
Bottom Dollar hosts the west coast premiere of the controversial and illegal adult film, "Deep Throat." Doug tries to dazzle their new publisher while Joyce sets out to get a famed writer to contribute a piece for Minx.